From Dagashi to Craft: A Field Guide to Japanese Snack Culture
Japanese snack culture sorts into four tiers: dagashi, convenience store, regional meibutsu and craft. How each works, and where rice crackers fit in all four.
Omiyage Culture: Why Japanese Rice Crackers Are the World's Most Thoughtful Edible Gift
Omiyage is the Japanese tradition of bringing back a small regional food gift from travel. Beautifully boxed beika translates omiyage logic to American teacher, hostess,...